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International Journal Of Management Sciences And Business Research The Importance Of Market Research In Implementing Newest international journal of management sciences and business research International Journal of Academic Research in Economics and Management Sciences March Vol No ISSN www hrmars com To gain an understanding of customer needs To reduce the risk and uncertainty To anticipate forecast market trends To provide a international journal of management sciences and business research Impact of Advertisement on Buying Behaviours of the International Journal of Management Sciences and Business Research Oct ISSN Vol Issue Journal of Business and Management Journal of Business and Management Vol No iii We would like to thank the many ad hoc reviewers who shared their expertise to review the manuscripts submitted to JBM over the past few years Their time and effort greatly contributed to the Journal of Business and Management David A Buchanan Cranfield University Pearl Brewer INTERNATIONAL BUSINESS REVIEW developments in the field of business studies and reviews of the literature in international business The journal is devoted to international business especially marketing and management issues IBR is the official journal of European International Business Academy EIBA Contact details for submission International Journal of Management Sciences and Business International Journal of Management Sciences and Business Research ISSN Vol Issue

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